Ecommerce SEO that targets buyers, not readers
Traffic is not the goal. We go after the searches people run with a card in their hand, fix what is stopping your category and product pages from ranking for them, and publish 10 articles a month that feed those pages. $299 a month.
Why most ecommerce SEO does not produce sales
Plenty of stores rank for something and still sell nothing from search. These are the usual reasons.
The keywords bring readers, not buyers
Ranking for 'how to clean leather boots' brings traffic. Ranking for 'waterproof leather chelsea boots' brings orders. Informational content has a place, but if it is not linked to a page that sells something it is a hobby.
Category pages are ignored in favour of blog posts
Category and collection pages target the highest-value commercial terms in your whole site and usually get the least attention. They are the pages that should be ranking, and they are usually a product grid with no copy and a generic title tag.
Your own pages compete with each other
A category page, a blog post and three product pages all targeting the same term means Google picks one, often the wrong one, and none of them rank as well as a single focused page would.
Product descriptions are copied from the supplier
Identical text to every other retailer selling the same item. Nothing tells Google to prefer your listing. Original descriptions with real specifics are dull work and they move rankings.
Out-of-stock and seasonal products are handled badly
Deleting a product throws away every link and ranking it earned. Leaving a dead page live wastes crawl budget and frustrates shoppers. Both need a redirect policy, and almost nobody has one.
There is no internal link path to the money pages
Articles that link to nothing pass no authority anywhere. Every piece we publish links deliberately into the categories and products it supports, which is how a blog actually earns its keep.
No structured data, so the listing looks worse
Product, Offer, AggregateRating and BreadcrumbList markup is what puts price, availability and stars into your result. Without it you are a plain link competing against rich ones.
AI search is answering the question instead of you
A growing share of product research now happens in ChatGPT and Google's AI Overviews. If those systems do not know your brand, you are not in the consideration set. We track what they say about you and write to change it.
How we run it
One price, one monthly output, no account management theatre.
Audit before you pay
Your current rankings, the buyer-intent keywords you are missing, who holds them, what is technically broken, and what ChatGPT currently says about your brand. Yours whether you sign up or not.
Technical fixes documented
Canonicals, redirects, schema, thin pages, crawl waste and page speed — each one with the specific fix written out and located, not a PDF telling you that you have issues.
Keyword plan agreed
Commercial terms mapped to the category and product pages that should own them, sized by real volume and difficulty against your current authority. You see the reasoning, not just the list.
10 articles a month, published
Written against what already ranks, with schema and deliberate internal links into your money pages. Published for you. You approve each piece before it goes live.
Questions
Which platforms do you work with?
Shopify and Shopify Plus first, then WooCommerce, BigCommerce and standard sites. The technical specifics differ by platform but the commercial work — keyword selection, category pages, product copy, internal linking — is the same everywhere.
My catalogue is small. Is this worth it?
Often more so. A small catalogue means fewer pages to get right and less duplicate-content mess to unpick, so the technical work lands faster. What matters more is whether people are actually searching for what you sell — the free audit answers that before you commit.
How is this different from just running ads?
Ads stop the day you stop paying. Content keeps earning after it is published. The honest trade-off is speed: ads work this week, SEO works in three to six months. If you need revenue this month, spend on ads and start SEO alongside it.
What reporting do I get?
Positions for the keywords we are targeting, what was published and where it is linked, technical issues opened and closed, and your visibility in AI answers. No 40-page deck of metrics nobody reads.
Start with the free audit
Give us your store URL. We come back with the keywords you should own, who currently owns them, what is technically broken, and what ChatGPT says about you today. No call, and no card until you have seen it.